Why Speed Matters: How Website Performance Impacts E-Commerce Sales

As an e-commerce business owner, do you know the nitty-gritty of e-commerce sites?

40% of website visitors leave sites if it takes more than 3 seconds to load.

So, will you risk losing 40% of your customers with a slow-loading e-commerce site?

Even Google penalizes a poorly performed e-commerce site by dropping its traffic by 14% in less than a month for its slow site speed.

To avoid all these losses, you have one solution – improve your e-commerce site performance and speed.

But as a lone wolf, it may seem a cumbersome task for you to look after so many metrics such as bounce rate, engagement rate, conversion rate, and whatnot!

That's why, find out a trustworthy ecommerce Website Development Company in Delhi that will not only look after your website speed but also improve customer retention and higher sales.

Now, let's figure out how website speed impacts your e-commerce sales –

Why e-Commerce Website Performance Matters for Your Sales

In this online shopping era, the need for speed is everything. Your website speed is directly linked to your site's performance. Nowadays, the majority of shoppers use smartphones and mobile devices. Here, a one-second improvement in site speed can significantly influence those mobile users to decide whether to stay on your site or leave.

Faster Shopping Experience = Higher Conversion Rate

According to Statista Survey report, every 1 second of delay in website speed can lead to a 16% reduction in customer satisfaction.

And 1-second improvement in page loading on mobile devices can significantly boost your customer retention by up to 20%.

With faster website speed, you can ensure a better user experience. It also helps reduce the bounce rate, and customers would like to return to your site for purchase – which means higher conversion rates.

A reputable website designing company in Delhi NCR like MMBO always prioritizes faster website speed in the site development phase so that the site owners won't face any issues with higher bounce rates and lower conversion rates.

Customer's Loyalty = Repeat Business

Issues with slower website performance in the long term could make things worse – customers won't return to your website again, not even your most loyal customers. Instead, they would like to try shopping from your competitor's sites.

In fact, 89% of customers will prefer to shop from a faster competitor once they have a frustrating experience with a slow-performing website.

So, if you want to win your customer's loyalty for repeat business, invest in increasing page-loading time across your website right from the beginning.

Better Site Performance = Higher Page Ranking

Yes, page speed is also a ranking factor for Google.

Along with improved user experience, you should also prioritize higher site speed while developing your e-commerce site, as it is also a special factor in ranking.

Let's decode this – search engines like Google prefer websites that like to take care of their audience with better user experience and faster website performance. Hence, Google rewards those faster websites with higher visibility on Google.

So, your faster website is more likely to rank higher, as site speed is also an SEO metric for Google.

E-commerce sites built on Shopify often perform fast by default. So, if you want to boost your e-commerce site speed right, contact a reputable Shopify website development company in Delhi NCR to perform a speed audit and do the needful to improve its performance. How to Improve Website Performance for E-Commerce?

Once you know how much your website needs for speed, it's time to speed up your e-commerce site with these tips –

· Audit your current site speed

· Minify codes

· Adopt image optimization techniques

· Adopt CDN (content delivery networks)

· Compress all visual resources

· Optimize media files

· Choose the right web hosting service suitable for e-commerce sites

· Invest in the right e-commerce website development company

Final Thought

When it comes to an e-commerce website and its sales – speed matters a lot. Even a one-second decrease in speed may allow you to make millions.

The reality is the success of your e-commerce business largely depends on customer impression, brand image, loyalty, and the right marketing strategies. And the performance of your site is directly or indirectly linked to all these pillars.

Therefore, you need to find a trustworthy and efficient e-commerce site development company that will not only take care of your site performance but also optimize the site to boost your sales.