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Suppose there is a huge shop and all the things you may desire are already there, the shop assistants are aware of what you may require and you do not have to queue to pay. Sounds magical, right? Well, this is what Artificial Intelligence (AI) is doing for online shopping!
AI is like a smart assistant that makes e-commerce websites more efficient, effective and more friendly to the customers. From helping us decide what we might want to buy to protect our financial transactions, AI is revolutionizing how we shop online. Now let us turn to the explanation of how AI works in the context of online stores and why it is awesome!
Helping You Find What You Need Quickly
Ever realized how certain online stores recommend products similar to what you might be interested in? That is AI at work! AI analyses what you have previously purchased, what you are currently seeking, and even what other similar consumers have purchased. Then, it suggests things that you might find interesting and that you might fall in love with.
For example:
So if you’re buying a toy car, then after purchase the website might recommend toy garages or additional cars.
It helps you save your time and enjoy shopping!
That’s like having a shopkeeper who remembers your favorite and then gets them ready for you in the store.
Making Searching Super Easy
Occasionally, it becomes quite challenging to locate something on a website of your desire. AI corrects this by applying intelligence to the search tools.
Here is how:
Smart Search: You can write as you speak (for example, ‘red shoes for kids’) and AI will comprehend you without a hitch.
Picture Search: For example, if you come across a nice-looking cool bag in a photo, you can upload the picture, and the software will look for similar bags.
It is like having a friend who tells you the location of everything in the store and directs you to it within the blink of an eye.
Chatbots: Your 24/7 Shopping Buddy
Have you ever come across that small window on a website that says ‘Hi, how can I help you?’ That is an example of an AI chatbot!
Here is what chatbots can do:
Answer your questions such as “Where is my order?” or “What size should I get?”
Assist you in making purchases and in decision-making processes.
They work all day and night and do not get tired in order to make your shopping as simple as possible.
Keeping the Shelves Full (and Not Overcrowded!)
Let us use a toy shop and see the major toys of the shop missing from the store. That is disappointing, right? It is something which artificial intelligence helps online stores to avoid by predicting what will be in demand.
How?
It analyzes what the people are purchasing and looks forward to ensuring that adequate inventory is available.
It also helps the organization to avoid ordering large quantities of a particular item which one is expensive and the other is space-consuming.
It’s like having a master store manager who knows the right stock to order and when to do so.
Changing Prices Smartly
Prices on websites may fluctuate, just like on a shop sale where the price of the product may vary. AI enables the stores to set appropriate and competitive prices since the prices can be adjusted automatically.
For example:
If a product is really popular, the price might go up a little.
If something is not moving off the shelves, the price can be low to be able to sell it.
In this way, AI generates revenue for the stores while providing customers with value prices.
Keeping Shopping Safe
Shopping online should be as secure as buying from a local store. AI does this to ensure of this.
Here is how:
It scans every transaction to see if something is wrong, such as a person using someone else’s credit card.
It prevents such activities, keeping your information safe.
Ponder the store’s security guard and you will not be wrong to consider AI as its figure.
Showing You Ads You Actually Like
No one wants to see advertisements that are irrelevant to them. AI solves this by providing you with adverts for products you actually want to purchase.
For example:
If you have been browsing through sports shoes, you might find yourself being targeted with a running wear advert.
In this way, ads do not seem intrusive but rather beneficial to the consumers.
AI filters out all the unnecessary ads that you do not have the time and patience to go through.
Faster Deliveries
Everybody enjoys getting their order as soon as possible! AI assists delivery teams select the right routes and timing for deliveries to be made on time.
For example:
These include Traffic and weather conditions, AI ensures that the fastest route is taken.
This means less time wastage, thus more satisfied clients.
AI is like a delivery superhero making sure that all your deliveries get to you securely and at the right time.
Writing Awesome Product Descriptions
Have you ever wondered how product descriptions on websites are specific and informative? AI helps write those too!
It collects all the necessary data concerning a product and produces text descriptions that are clear and engaging. This means:
You get all the information you need to decide whether you wish to purchase a product.
It would be convenient for store owners who do not have to write the descriptions themselves.
Shopping with Your Voice
Have you ever asked Alexa or Google Assistant a question? However, the latest addition is that you can now use them to shop online!
AI lets you say things like:
It is as simple as typing “Order shampoo”, or “Look for blue T-shirts” and the website does it for you.
Voice buying is quick, entertaining, and incredibly easy!
What Does the Future Hold?
AI gets smarter and smarter, so too will online shopping, making it the dominant force in the future of commerce. In the future, you can expect:
Even more accurate recommendations.
Faster deliveries.
Safer shopping experiences.
AI is like having assistant wizards in the stores that keep the stores getting better and customers happy.
The Bottom Line: Why AI is a Game-Changer for Online Stores
AI enhances online shopping as it becomes convenient, secure and entertaining. It is responsible for taking care of everything – from recommending to you products that you will love, to delivering your orders on time. If you are thinking of venturing into building an online store or enhancing an existing one, incorporating AI is like having the most intelligent team to manage it.
AI makes online shopping a delightful process for everyone involved, both buyers and sellers. Thus, next time you decide to buy something online, you should know that a little of AI wizardry is behind it!
