Optimize Your Website With A Quality Lead Generation Mechanism, Learn How
While our meetings, my boss emphasizes on a point, “your website is a product, make it creatively engaging and market it to the right people.” So, just like a shop needs customers a website needs leads. If there’s one thing you want your website to do for your product or services, it is generating leads. Period.
But these days the biggest challenge for B2B marketers is generating high-quality leads through Facebook has rolled great features in the recent past to up their advertising tools and one such is the Lead Generation tool but still these days lead generation isn’t only about quantity it’s about quality as well – you want qualified leads, not a just a collection of email addresses from every person who visits your website.
For Ex:
Quality: happyjoe@gmail.com
Quantity: abc@xyz.com
So, the question here is, how do you optimize your website for a qualified lead generation gateway? Here are few points you can take note of from this blog, and I am sure you won’t regret going further.
Make your site responsive, or mobile-friendly
Needless to say, mobile has revolutionized this whole era. Mobile searches contributed to such a huge percentage of Google searches that in 2016, Google announced that it was going to experiment with a mobile-first indexing. This means that Google (which previously used the desktop version) will use a website’s mobile version as its primary source for the purposes of indexing the site.
It means that having a mobile-friendly, responsive website is more important. A responsive website means that your site adjusts to the size of the screen you’re using, whether a smartphone or a desktop.
The reason? When it comes to lead generation people are a lot less likely to stay on your site if your website doesn’t show up well on their mobile phone. The troubles they face may be not finding your newsletter sign-up button, or just get frustrated when they have to scroll back and forth to see your entire webpage. One mor
e advantage of a responsive design on a mobile phone is that it allows you to have just one version of your website. You won’t need one for desktop and one for mobile devices.
For example www.website.com (for the desktop version), m.website.com (for mobile phone version).
So, mobile has stemmed its position for eternity, it makes sense to invest in responsive designs, especially if you’re on a verge of making changes to your website.
Create targeted landing pages
What is a targeted landing page? Generally a popup, but sometimes a full webpage (on which a user lands from the search engine page results) or that appears on a brand’s site when you click on a button, an email or a social ad. Landing pages should have one specific action and that is being tied up with other pages so that the visitor spends time on your page and with this, you’ll be able to create individual landing pages based on specific ads or calls to action. A statement says that humans have an average attention span shorter than a goldfish’s (a goldfish can concentrate for 9 seconds on a task, whereas humans can last about 8 seconds, down from 12 in 2000).
In fact, a research by Opti monk has shown that conversions can increase up to 15% when targeted landing pages are utilized.
Use a free lead generation tool or provide important PDF’s
HubSpot provides a free CRM tool,
Buzz Sumo provides a trial version to check the social engagement of a website,
Crazy Egg from Neil Patel offers you downloadable PDFs of its checklists and lessons.
Businesses today have more online tools for you than ever before, and many are free.
This helps to bring in more engagements, decreases your bounce rate and more than that increases your trust ability. I haven’t found any reason NOT to be using a free tool like this since they require no budget and no risk.
Do an SEO audit of your site
A time consuming but the most rewarding thing of all to get qualified leads. An SEO audit means checking out each page of your site and optimizing it so they are easily searchable and show up near the top of search engine rankings. You’ll need a wide range of keywords, a mix of high-ranking and mid-ranking ones, to acquire the best results. As SEO audits can be complex, it is also one of those tasks that are usually best delegated to an agency until and unless you have an SEO-Expert-Man in your office.
Incorporate client testimonials, with pictures if possible
Client testimonials, reviews and their experiences are highly effective in earning the trust of your website visitors, the chances of conversion are more likely to raise. Choose those testimonials that offer some detailing and look more convincing. You don’t want visitors wondering whether those generic positive testimonials are actually real. Adding photos or videos (videos are doing great nowadays) of people whose words you’re using (with their permission, of course) will increase the trust factor even more. The objective here is to simply make the visitors/readers feel more confident and build a trust for you that there are actual people behind those happy reviews.
Want to increase your qualified leads and conversions? Send us an “HI.”