Is Google Dead? How Are New AI Platforms Impacting Search Behaviour?

The straightforward answer is NO – Google isn’t ‘dead’ yet, but it is going through major changes and tough competition due to the rise of the latest AI platforms. Since Google launched its search engine on September 04, 1998, it has significantly influenced how people would use the internet. Google processes approximately 8.5 billion searches daily, which counts 99,000 searches per second.

As generative AI platforms start launching their AI-powered search engines, many are wondering – Is Google Dead? More importantly, how are these new-age AI platforms influencing search behaviour?

Let’s dig deeper to understand the current transformation in the search landscape and how an ace SEO company in Delhi NCR can help you evolve your business in this changing time –

Emergence of AI-Powered Search Trends

Large language models, including OpenAI’s ChatGPT and Google’s own Gemini with combination of AI-powered search engines are bringing significant shift in the approach how people search information on the internet.

In this transformative shift in the search landscape, all search engine giants, including Alphabet’s Google, Microsoft’s Bing and Baidu in China are coping with their generative AI capabilities to deliver tailored search results.

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Paradigm Shift in Search Behaviour

If we follow the traditional search behaviour, users need to go through lists of links and manually click through websites. AI platforms have shifted this action towards direct answers.

No more browsing through the list of links to get one particular information. AI tools are there to present the exact information directly and concisely.

For example, earlier when we craved a pizza, we used to type ‘best pizza restaurants near me and navigate through tons of listings and check their ratings separately. Now, with the help of AI, we just ask ‘What are the top pizza restaurants within my 5-km radius?’ and get a tailored list of suggestions, including ratings, reviews, and locations on the map in a single click.

This behavioural shift in search patterns occurred due to the AI model’s better understanding of context and user’s requirements and thus, providing accurate, personalized information based on user input.

• Instant Answers: 

Nowadays, Google has added AI Overview to answer by displaying direct, concise answers to user queries without requiring them to click through to a website. AI platforms like ChatGPT also provides direct responses, eliminating the need of visiting multiple sites.

Personalized, Conversational Interactions: AI models keep users engaged with back-and-forth dialogue in nuanced, natural languages.

• Task-Driven Search: 

To utilize the optimal benefits of generative AI, users engage in task-oriented searches. Whether it’s generating content, coding assistance or getting assistance on specific tasks, AI can provide a more tailored solution than earlier search engines like Google and Bing.

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• Voice and Image Search: 

One in five people (21%) rely on voice search regularly, while image search is gaining popularity in ecommerce sectors. Users prefer to combine the voice assistance to interact with AI models such as Google Assistant, Alexa and Siri. It’s effectless and time-saving.

Google Adaptive Strategies

Although AI platforms are tough competition, Google is far from being irrelevant.

Rather, it’s strengthening itself by integrating AI into its search engine for years, and its own AI model Gemini is poised to become a significant player in this space.

With the introduction of AI Overviews, (earlier Google Search Generative Experience or SGE), Google has strategically mingled traditional search results with AI-powered features.

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So, How Is Google Now?

Fact is – in spite of all these threats from other generative platforms, Google ranked top on the search engine, with over 90% of the global search engine market share in 2024, as shared by Statista. However, Google itself can’t deny the mounting pressure from different AI competitors in against its age-old monopoly.

Only the future can say how Google can retain its dominant position in the face of rapidly growing AI alternatives.

Besides, it’s important to remember while AI-powered platforms like OpenAI's ChatGPT, Microsoft Azure AI, Google Cloud AI, and Amazon SageMaker are providing optimal convenience and efficiencies, they are not above limitations. In the trial-and-error methods, many AI tools can provide wrong, biased, or incomplete information.

Final Thought

To wrap up the discussion, we can say Google is not dead at all; it’s evolving through AI innovations to stay relevant. As users continue to change their search behaviour, so is Google’s AI landscape.

If you want to get the benefit of both worlds – the traditional searches and conversational AI for your business, it’s the best time to invest in the best digital marketing agency in Delhi NCR like MMBO that can combine AI models and traditional SEO practices to ensure that your business can thrive.