How To Rank Your Website On AI Platforms Like ChatGPT And Gemini
A few years ago, Google and Bing used to be the only sources of searching information online. But, with the rise of artificial intelligence (AI) platforms like ChatGPT, Gemini, and Perplexity, Google SERPs are no longer enough to rule the online search market.
We all agree that search behaviour is no longer the same, after the emergence of multiple AI platforms, including AI assistants, conversational search engines and LLMs (large language models.
For all website owners, content creators and e-commerce business owners, understanding how to rank in these AI platforms is gradually becoming a determining factor in successfully sustaining online.
As the leading SEO Company in Delhi NCR, the MMBO team is sharing strategies for websites to gain visibility and authority in this thriving AI-based world.
Let’s dig deep –
Shift from Traditional Search Engines to AI Platforms
For more than 25 years, Google has become synonymous with online search engines. With the change in search behaviour, the number of users for generative AI skyrocketed – from 33% in 2023 to 71% in 2024.
So, what extra do these AI platforms offer that traditional search engines can’t?
Contextual search and contextual answer
Precise and relevant answers
Conversational, personalized approach
When traditional search engines like Google depend on indexing, keyword relevancy and backlinks, AI search engines prioritize user intent and deliver only precise and relevant results tailored to the user’s need, not just keyword-based results.
Hence, it’s essential to optimize your website for AI search engine visibility so that you gain emerging traffic from this growing segment of these users.
This is where MMBO, the best digital marketing company in Delhi can help you strategize your campaign for AI search optimization.
Understanding Different Types of AI Platforms
Traditional search engine optimization (SEO) is evolving fast as it is being replaced by advanced Artificial Intelligence Search Optimization (AISO). While providing SEO services in Delhi NCR, our team adapts optimization strategies with better understanding of different AI platforms.
AI Assistants and Chatbots: Google’s Gemini, OpenAI’s ChatGPT, and Microsoft’s Copilot focus on answering queries, generating and translating content and providing recommendations, based on the data accessible to these platforms.
AI-Powered Search Engines: Platforms like Perplexity AI use natural language processing (NLP) and machine learning (ML) to comprehend complex questions and provide solutions in a research assistant style, citing their sources.
Integrated Large Language Models (LLMs) Platforms: Nowadays, renowned search engines like Google and its AI Overviews are integrating LLMs to empower their search capabilities and offer more relevant solutions like AI platforms do.
Key Strategies for Ranking in AI Platforms
Now, how can you optimize your website to be visible in AI search results – fast and accurately?
Here are some key strategies to optimize your website for AI search results –
1. Focus on Relevant and Authoritative Content
The success behind the immense popularity of AI platforms is their ability to provide users with the most accurate and relevant information for each query. That’s how AI algorithms work. Hence, you should focus on –
Providing in-depth content covering more details and insightful information so that AI will consider the site valuable.
Including verifiable information to enhance the trust and authority of AI models
establishing author credibility through E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
2. Strategize Content for AI Understanding
Here are some structures and semantics that AI needs to understand better. As an expert SEO agency in Delhi NCR, we follow these optimization tactics –
Organize your content with clear headings (H1-H6) to showcase hierarchy.
Include brief, direct answers to common queries relevant to your topic.
Use bullet points, numbered lists, and tables to organize your content as much as possible.
Utilize Schema markup, including FAQ, How-To, article, and product to help AI search engines better recognize and categorize your content.
3. Enhance Technical SEO for AI Crawlers
To ensure that major AI platforms can easily access your website, follow these SEO tactics –
Maintain uniform language throughout the site to avoid confusion for AI algorithms.
Like traditional search engines, AI crawlers prioritize fast-loading websites.
Make sure your website uses HTTP for security.
Create an XML sitemap to help AI crawlers find and index all important pages.
Consider adding an llms.txt file to instruct AI how LLMs will relate to your content.
4. Optimize Content for Conversational Queries
AI platforms function through natural language processing. Adapt these content strategies –
Target long-tail keywords and question phrases through research that users might search through AI assistants.
Include dedicated Q&A sections related to your content.
Write in a conversational, straightforward tone while maintaining professionalism.
Example -How To Leverage AI for Content Optimization
As we’re offering services as “an e-commerce development agency in Delhi”, we decided to cover various topics on each service provided by the agency, including “Ecommerce development agency in Delhi,” “AI-powered e-commerce solutions,” “custom e-commerce development,” “Ecommerce website design” and so on.
So, we have started writing individual articles on each topic, instead of a single, generalized content.
By implementing all the SEO tactics and AI optimization tactics we have discussed above, we have seen a positive outcome by ranking on ChatGPT and Gemini through visible, relevant, and discoverable content by AI crawlers.
Wrapping Up
If you want your site to appear on AI search results, we can help you as the best digital marketing agency in Delhi NCR. With the evolving AI world, MMBO is constantly adopting the best SEO practices and AI optimizations to get recognized by traditional and AI search engines alike.
