Do you know some of the best e-commerce websites like Nike, Apple, Amazon, Longines, and eBay equally prioritize the quality of product photos as they prioritize website design, product quality, brand reputation and other important factors? That's why their websites look so appealing with excellent design aesthetics.

Admit it – you can influence the customer's psychology of purchasing decisions with a great product image. With high-quality product photography for ecommerce in Delhi, you can skyrocket your website's conversion rates.

Let's explore 10 pro tips on mastering e-commerce product photography to boost your online sales –

1.  Pick up the Right Camera or Smartphone

It might seem a no-brainer, but in the battleground of e-commerce photography, your main weapon is your camera. While professional DSLR cameras are great for stunning photos, you can also consider the latest smartphone technology of an iPhone or Samsung Galaxy S Series.

Whether you invest in a DSLR or a smartphone with a high-quality camera, set the camera manually in the highest-quality image settings – resolution, focus, exposure, white balance etc.

2.  Choose between Natural and Artificial Lighting

Make sure you have the perfect lighting. You have two options as the light source –

·         Natural light: Of course, natural light refers to the sunlight. Take advantage of the sunlight as it's free and provides a soft, illuminated effect on the product image.

·         Artificial light: When natural light is not an option, or you need to highlight the features of the product, choose artificial light. Investing in a good set of lighting would be worthy for capturing high-quality ecommerce photoshoot in Delhi.

3.  Create a Clean, Consistent Backdrop

Set up a clean, distraction-free backdrop to keep the focus on your product. Using a white, neutral-colored or light backdrop helps you to focus on the product, not the background.

Moreover, keep the background consistent for all the images for the same product. It will keep your ecommerce site clean and organized.

4. Showcase Your Product

Showcasing your product into the spotlight – sounds easy enough. However, it may take several attempts to capture the right angle, position and lighting for setting up the product.

You can use a table or a lightbox to place your product in the center of its flat, stable surface.

Our professional product photographer in Delhi NCR uses the necessary tools to highlight smaller, intricate products. For example, for jewelry photoshoot, using a bust and tape to display the product in place.

5.  Use a Tripod

To capture all the details of your product, you must focus on the image's sharpness. A low aperture and slow shutter speed help you to achieve the sharpness you need.

For capturing an image at a low shutter speed, you need a tripod to keep the camera still. A tripod will save you from capturing a blurry photograph.

6.  Shoot from Multiple Angles

Customers tend to evaluate the product from a variety of angles. That's why capturing images from different angles is essential to showcase every aspect of the product in front of your shoppers.

When it comes to shooting products in the fashion industry, MMBO Studio offers a series of angles so that the shoppers understand every detail of the product design.

7.  Use Props Creatively

During your e-commerce photo shoot, the focus must be on your product. However, you can be creative by thoughtfully using props to create content. Make sure the prop should complement the product, not overshadow it.

8.  Retouch Your Images

Here comes the post-processing phase. Adjusting the brightness, white balance, contrast, and other features can help you achieve the best-shot photos for your e-commerce site.

The right use of photo editing software can transform your capture from average to professional.

9.  Hire A Professional

While talking about mastering e-commerce product photography, we can’t ignore the importance of hiring a professional photographer. While DIY product photography may help you save a few bucks at first, there are always doubts about credibility and skills. You may even lose customers for inadequate or average product photographs.

Hence, invest in professional product photography for ecommerce in Delhi and gain the trust of your shoppers in the long run.

10.                   Optimize Images for Website

The higher the image resolution on your e-commerce site, the slower the page loading speed. However, optimizing your image can save you from this problem without hampering the image quality.

Moreover, optimize your product with the correct product name, metadata and keywords so that these product photos can improve your search ranking.

E-Commerce Photography: Final Thought

Mastering product photography for the e-commerce site takes time, patience and endeavor. With practice and the right use of tools and techniques, you can capture stunning product photos that can drive sales.

However, when it comes to staying in the competitive e-commerce landscape, you just can't be basic.

So, if you need help in creating high-quality, professional-looking product images, consider hiring from one of the best ecommerce product photography services in Delhi NCR. MMBO Studio knows how to capture the best product photographs that bring success to your e-commerce site.