Google Ads vs Facebook Ads: Which is Better for Your Business?
Facebook Ads and Google Ads are two of the most popular paid advertising platforms, but they each have their own strengths and weaknesses. So which one is right for your business? Let’s compare Google Ads vs Facebook Ads to help your business decide which platform to use in your paid marketing strategy.
Being one of the Best Digital Marketing Company in Delhi we’ll help you answer that question by guiding you on both the ad platforms.
Facebook Ads Vs Google AdWords
Although the two platforms are often positioned as competitors, nothing could be further from the truth in a practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads in concert to achieve maximum visibility, increase leads and sales, and find new customers, adopting different strategies that align with the functionality of each platform and seeing remarkable return on their advertising spend.
What Are Facebook Ads
Facebook Ads, which is owned by Meta, is a platform for paid posts that businesses use to promote their products or services exclusively to Facebook users. Below are the specific features and advantages you should know before using Facebook to advertise your business.
How Does Facebook Ads Work?
Facebook Ads works by targeting users with similar demographic data, like age, interests, location, or online behaviors across Meta’s suite of products, including Facebook, Instagram, and WhatsApp. When you advertise with Facebook, you can choose between eight ad formats and run your Facebook campaign based on one of three objectives for audience interaction, recognition, consideration, or conversions.
Benefits of Facebook Advertising
Businesses like using Facebook Ads because of the platform’s large audience. Meta currently reaches more than 3 billion active users per day, with Facebook ranking as the most popular social media platform. Along with giving businesses the opportunity to reach more potential customers, companies appreciate Facebook for its targeted advertising capabilities, detailed campaign performance reports, and affordable pricing.
Key Features of Facebook Advertising
Along with powerful analytics, a variety of available ad formats, and granular targeting, Facebook Ads has several other features that are useful for businesses of all sizes, including:
Automated Bidding
Get the most out of your ad budget and better optimize your campaigns for specific goals like clicks, conversions, or impressions.
Lookalike Audiences
Create groups of people similar to your existing customers to reach new users who are more likely to be interested in your products or services.
Retargeting Options
Keep your brand top of mind and encourage more conversions by staying in front of potential customers across Instagram, Facebook, and WhatsApp.
What Are Google Ads
Google Ads is Google’s online advertising platform that lets users create pay-per-click (PPC) campaigns in a variety of formats, including text, video, shopping, banner ads, and more. This advertising program displays ads across Google search results and Google’s partner mobile apps, websites, and videos. When we provide PPC Services in Delhi NCR, here's how it we break it down for clients:
How Does Google Ads Work?
Google Ads works on a PPC advertising system, where advertisers place bids using one of four models, cost-per-click (CPC), cost-per-thousand impressions (CPM), cost-per-action (CPA), or cost-per-view (CPV), depending on their goals and ad format. Then, Google shows ads in relevant search results based on bids. So, if your maximum bid is higher than your competitors, your ad will be above others on SERPs.
Benefits of Google Ads
Google Ads prioritizes the quality of leads over quantity. Google is the most popular search engine in the world with a reach of over 90% of consumers, so it has no problem getting numbers. This ad platform is more concerned about attracting a highly targeted audience. Because Google users are already searching for information, products, and services, we as a PPC Agency in Delhi NCR feel that Google Ads can drive more qualified leads to your business.
Key Features of Google Advertising
Like Facebook, Google Ads has automated bidding strategies, a variety of ad formats, and retargeting functions, but here are a few features specific to the Google Ads platform that companies love:
Google Display Network
Goes beyond search engine results to display your ads on the over two million websites and apps in their network.
Google Search Network
Allows you to display your ads on their partner search websites like Google Search, Google Maps, and Google Shopping, whenever your keyword is searched.
Shopping Ads (Product Listing Ads)
Showcase your product name, price, image, and availability in Google results to increase brand awareness and drive more traffic to your website.
Difference Between Facebook Ads & Google Ads
In many ways, these top advertising platforms work similarly and have the same capabilities, but here are the major differences between Google Ads and Facebook Ads.
Targeting Capabilities
Google Ads provides basic demographic targeting, like age and location, but leans heavily on keyword searches. Facebook Ads relies on its user data, which allows ads to be tailored to individual profiles. However, Meta updates their advertising platform often, so the data used to create your target audience can become outdated more quickly.
Ad Placement
Facebook Ads uses Meta’s popular social media platforms like Facebook, Instagram, and WhatsApp. Google Ads displays your ads on a combination of the Google Search Network and Google Display Network.
User Intent
Facebook Ads is ideal for passive advertising since social media users will see sponsored products and services in their feed without looking for them. While Google Ads does take advantage of passive audiences, this platform more often appeals to users actively searching for a product or service to solve their problem.
In other words, Google Ads capture more people in the awareness or consideration phases of the buyer’s journey, while Facebook Ads are often placed in front of buyers who may not yet realize their problem.
Payment Model
Google Ads and Facebook Ads use the same payment models, but costs will differ for each ad depending on factors like ad placement, size, how much you bid, how many clicks or impressions it gets, and more. Their payment models are:
Cost per click (CPC) marketing
You pay a certain amount every time someone clicks on your ad.
Cost per mille (CPM) bidding models
You pay a specific fee per one thousand visitors who see your ad.
Tracking & Analytics
Both platforms provide a similar ad management tool to help you track your ad campaigns and important paid performance metrics, but there are some key differences.
Facebook (Meta) Ads Manager allows you to:
Choose which social media platforms your ads appear on and when
Automate your ads with AI
Start, pause, and stop ads at any time
Google Ads Manager allows you to:
Track your advertising budgets
Manage ad revenue
View in-depth reports on your ads’ activity
Track conversions
Follow full user journey of someone interacting with your ad, even if it’s a Facebook ad
Factors to Consider Before Choosing Facebook Ads & Google Ads
Facebook Ads and Google Ads are both great options, and many advertisers use them in tandem. Keep the following in mind when deciding which is right for your ad campaign.
Business Goals & Target Audience
Generally, Facebook Ads is better for building brand awareness and connecting with customers. On the contrary, Google Ads tend to be more effective at making sales and help you in finding new customers.
Advertising Budget & Cost-Effectiveness
Facebook Advertisement typically have a lower average CPC at about $0.26 but provide a limited reach compared to Google Ads, which are in around $1.00. Keep in mind that these numbers vary if you pay for your ad campaigns using cost per mille.
Ad Format & Creative Requirements
Both Facebook Ads and Google Ads facilitate users with different ad formats, but Facebook Ads require some visual elements like images or videos to be the focal point, intended to create more eye-catching ads. On the contrary, Google Ads allows you to create simple, text-based ads, which can be ideal for those who are new to paid advertisement.
Final Words
To make a choice whether Google Ads or Facebook Ads is better for your business can be determined on various factors, such as your target audience, marketing goals, and the campaign budget. Both platforms come with unique advantages. As a leading digital marketing agency in Delhi NCR, we understand all the complexities and countless hours of developing effective campaigns.
Implementing our expertise in PPC services and being a trusted PPC agency in Delhi NCR, we can provide you with comprehensive advertising strategies that combine the strengths of both Google Ads and Facebook Ads. To get the best results in your social media marketing, you can trust us as we are one of the top Social Media Marketing companies in Delhi NCR. Read more: Social Media Predictions For 2024: Trends & Technologies To Lookout For
