Admit it – there is a huge difference between “having an online store” and “having a profitable online store with an awesome user experience”. In today’s tech-driven competitive world, the number of ecommerce websites worldwide is over 30.7 million, as of 2024 and the number is growing every minute. 

Hence, it’s needless to say how much it’s important for every ecommerce site owner to avoid mistakes while developing the site. After all, even a minor mistake can force many to shut down their online store.

Fret not! As the leading ecommerce website development company in Delhi, MMBO’s team work with various businesses of all types and sizes. Using our experience and analysis, we’ve found these top 10 mistakes most businesses do while building their ecommerce sites.

By sharing these mistake list, we want you to avoid them while developing your ecommerce website. Ready? Let’s start –

10 Common Ecommerce Mistakes
Mistake#1 Failing to Define Your Target Audience

Imagine trying to sell an elevator to a homeowner living in a single-story house. It doesn’t matter how many latest features the elevator has or how much energy-efficient or cost-effective it is – that person won’t purchase it. 

Because of this mismatch, everyday we get a lot of spam emails and calls that lead to dissatisfaction and potential churn. Worse, their dissatisfaction might leave bad reviews among their friends and acquaintances.

From the very beginning of developing your ecommerce business and its sales strategy, you need to understand your target audience (TA) – the people you’re trying to sell your product or service. 

Pro Tip: Research on buyer personas and gather information about your TA based on –

• Demographic information (age, gender, income, marital status etc.)

• Psychographics

• Geography

• Interest and hobbies etc.

Mistake#2 Choosing the Wrong E-commerce Platform
The ecommerce platform you’re going to sue for your website can make a significant difference in your marketing and sales. While some platforms with only the basic features don’t offer much options to upgrade, others seem appealing with pricing but then surprise you with hidden costs. 

Pro Tips: Choose the right ecommerce platform that allows you to add features as your business grows with time. For example, there should be a smooth expansion of business from B2C to B2B.

As a responsible ecommerce website development company in Delhi NCR, MMBO has found that Magento and BigCommerce go well for online businesses dealing a higher volume of sales while Shopify and WooCommerce work well for small businesses.

Mistake#3 Unattractive Website Design
Your website gives visitors the very first impression about your business. Hence, this impression has to be positive. Remember that user experience is everything for an online business. Missing certain important elements such as categories, business contact info, options for guest checkout may leave negative impressions for the visitors.

Pro Tip: Invest in some good website design tools to build better-quality and user-friendly website is one of the best investments for developing your brand.

Mistake#4 Not Investing in Security
If you are planning to save a few bucks by not investing in website security, you might commit one of the biggest mistakes. Nowadays, digital frauds, infected links and phishing scams have become a regular thing. Anytime, your online business gets targeted by any fraudsters.

Pro Tip: Invest in the right security to protect your ecommerce site. Make sure to have SSL certificates, antivirus software and HTTPS to protect your site, payment information and your users’ data. 

With years of experience as a trustworthy website designing company in Delhi NCR, we make our clients aware of the potential threats while we follow the best practice to protect their online businesses.

Mistake#5 Poor Product Descriptions and Images
Are you displaying generic, uninspiring, and inadequate product descriptions just like other ecommerce stores? Many online stores use generic content and product descriptions that fail to answer all the queries of a shopper. Moreover, the use of poor-quality product image fails to impress visitors. 

Pro Tip: High-quality product images paired with compelling, persuasive descriptions can do wonder. They can make your products desirable, appealing and even irresistible for visitors. Choose professionals for these tasks and let your website visitors convert into your customers.

Mistake#6 Not Displaying Related Products Compare your website to any brick-and-mortar store. Are you displaying some related products when a potential customer is searching for something? Failure to group products and displaying them as related choices could lead to lose of many potential sales.

Pro Tip: Including related products to the product page of your ecommerce site increases the chance of add-on purchases.

Mistake#7 Information Overload

We understand that it might be tempting to overstuff homepage and other important pages with your products and promotions. But, are they actually necessary? Aren’t they creating any visual clutter in the website?

Pro Tip: Adequate, self-explanatory structure and sufficient content (neither more, nor less) help visitors find what exactly they need. Avoid unnecessary pop-ups, music and animated graphics on your site.

Mistake#8 Lack of Search Engine Optimization

Unless your site doesn’t appear in search results related to your products or brands, you cannot get through your customers. Hence, as a new ecommerce vendor, your business will be lost in the crowd. Many online businesses ignore the importance of SEO and content marketing while designing their site.

Pro Tip: As a trusted ecommerce development agency in Delhi, we often guide our customers on essential SEO features like keyword analysis, competitor research, link-building and more. Sometimes, you need to go with premium SEO tools, CMS and SEO plug-ins to increase your site’s search traffic.

Mistake#9 Lack of Payment Options

Lack of multiple payment options can create unnecessary barrier for your business. In this digital age, everyone wants instant action. Anything that slows down our act may lead your audience to leave the site. Not supporting your potential customer’s specific payment option may lead to lose your business.

Pro Tip: Choose an ecommerce platform that support multiple payment options – that’s it!

Mistake#10 Poor Marketing Tactics without Using Analytics

Effective marketing strategies need creativity and data. Unable to use customer data and analytics can hinder the growth of your online business. Moreover, failure to analyze customer behaviour leads to lack of personalization and innovation.

Pro Tip: Use analytics to improve the marketing strategies. You can get sufficient data about your customer from the ecommerce platform. Implement them wisely.

Ecommerce Mistakes: Final Thought
The entire discussion leads to a main thought – prioritise your customer. With sheer attention to details, adequate knowledge and research, you can avoid these mistakes from the initial stage of developing your ecommerce site.

Choose a trusted partner like MMBO, the leading website development company in Delhi NCR for an in-depth analysis of your online business. We can ensure to provide an excellent shopping experience to your customers so that they’ll keep coming back.