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October 9, 2017

WHY YOUR BRAND NEEDS A PERFECT ONLINE REPUTATION MANAGEMENT (ORM) STRATEGY TO STAY CREDIBLE?

ONLINE REPUTATION MANAGEMENT (ORM)

Today three words describe the consumer better: Clever, Smart & PUNISHER.

You agree with them to be Clever & Smart but you are still stuck on the third word right?  How a consumer can be a PUNISHER, speaks your mind.

I will explain you how.

There are two companies working in the area of designer dresses, A & B. They both have some really great designs and products in there list. Radhika, visits there Facebook page and enquire about a dress, she gets a reply with the price tag, and product description within minutes from A but B takes 24-hours to reply. Radhika places an order from A and B has been PUNSIHED for being late.

What was the reason behind A’s attentiveness and B’s couch-sleepy-attitude? It is ONLINE REPUTATION MANAGEMENT.

‘A’ has hired the best ORM agency that looks at every customer as a prospect and works to build a positive reputation for ‘A’ digitally and ‘B’ ohh I pity on them.

If you own a business you would know that having a good reputation is important for any business growth. The same applies for your digital reputation as well because most people go online when they have a problem or when they need information about a product or service and what if you have a negative reputation online, will the consumers looking for answers turn to you?

In the end, a bad reputation online will bring negative impact on your business goals.

Online reputation management is a strategy and process of monitoring, identifying, and influencing your digital reputation and credibility online. An effective ORM strategy can provide you new opportunities and insights on increasing your brand’s awareness

How an ORM positively builds your brand reputation? We will go through it in this blog.

 

  1. DEVELOPING & MAINTAINING BRAND PROTECTION

If a customer decides to scout online for your business and sees numerous negative comments/feedbacks, they quickly shift to the second tab and open your competitor’s website. Social media sites, online forums, Google Reviews and other platforms can become a ground for negative remarks of your brand. To protect your business from being preyed and overshadowed by these negative comments, ORM acts as a shield while properly managing your sites to make ensure only positive information is displayed on social media sites and other areas of the web, and they also work to encourage more positive posting from brand loyalists.

 

  1. INCREASING VISIBILITY

Obtaining the top position on search engine is a great way to increase your online visibility. Maximum consumers don’t click the SECOND PAGE on the search engines results so hanging in the top 5 positions on the first page is your best deal. Practicing creative content formation, most searched keywords, and other SEO techniques can help company obtain a higher rank in the search engines and this can also provide higher chances of gaining new clients, not only this, your ORM team will also plan, launch & manage any social media campaigns that your company wishes to embark on, which will allow you access to your audiences which you otherwise would not have been able to reach in any other way.

 

  1. BUILDING TRUST & CREDEIBILITY

Gaining a client is the toughest job, ask the sales people, they can write a novella on it and what when you lose them? That’s where you have to rethink. There are major causes for it. Your client doesn’t come singularly; they had some gathering with them, before buying a product they discuss their purchases, experiences and feedbacks with friends, relatives and others, they will most likely spread the word about their experience.

Today internet has given everyone a power to speak; you don’t know when a tweet or a facebook post can go viral. You need to be very serious about that negative content going viral. Once the confidence is gone, it will very difficult to regain it. Having the trust of your client is a major component of being success in a business.

 

  1. HELPS INCREASE SALES

Before making any purchase people like to do their research online, which just happened in the case of Radhika. How is your product visibility? How is the detailing in the description? Is it clear for the customer to get it, what they want? Monitoring customer’s activity and identifying there purchase choices and Re-targeting your brand to them. These are things which have to be covered in order to make a sale. If you tick all boxes you have the numbers.

 

  1. GET KNOW YOUR CUSTOMER

ORM strategy also gives you an opportunity to communicate with your customers. Right from responding to a price query, product availability or a rumor on social media, this helps the company in better understanding the needs of the customer and can also help you in making brand strategy for the future.

Get your ORM teams working for you. Contact MMBO for the best Online Services today.