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Creating an event and making the event a huge success are two different things.
Social media has grown rapidly to become the most powerful tool for promoting any event, whether you are hosting a conference where famous celebrities will grace their presence, product exhibition or an online event/webinar.
Our guide will make things easier for you.
Here you go:
CREATE A NEW FACEBOOK PAGE
The primary and most important thing is to create a Facebook Event Page. Upload with a creative feature & display image mentioning all the important elements from the event. The event description should have a timeline of the complete event. Today everybody is on Facebook, apart from there busy schedule they at least take of sometime and use it once a day. Through the Facebook Event Page you can make it easy for them to keep up with event news & updates. You can use Facebook’s tools such as targeted news feed ads and event insights to measure the effectiveness of your efforts. On the Facebook Event Page you can use the CTA Button to drive users on the registration page and let them buy tickets, passes at the comfort of their couch. As the big day approaches, don’t forget to send out reminders to encourage people to RSVP on your event page.
INVITE PEOPLE TO FOLLOW YOU ON INSTAGRAM AND USE YOUR HASTAGS
Instagram has its shares of traffic through most people logged in it all day. Right from there morning coffee to the late night dinner with wine, you can see everything from a user’s life on Facebook’s latest acquisition. Here you can play with the hashtags, filters and also upload creative stories to engage users.
INCREASE THE NUMBER OF ORGANIC POSTS
To optimize the power of social media up to the brim, you should increase the number of posts on these platforms which will be based on the event you are planning for. The posts should be rich in graphics & content and should drive user engagements. You can also run contests based on the theme of the event and offer giveaways, discounts, free passes and other goodies to the users.
USE FACEBOOK ADS TO RE-MARKET
Facebook’s target based advertising allows you to show ads to people who have already visited your website. This is called remarketing. Advertisers can show event ads to Facebook users who left the website before purchasing a ticket. Remarketing can be a very effective strategy because people rarely buy the first time they hear of an event or see an offer. This is especially true for big-ticket items like conferences and conventions.
CREATE HIGHLIGHT REEL FROM PREVIOUS EVENTS
You can start a series of posts focusing upon last year’s events, the high points and celebrities who were present during the event. These posts will have images, videos, stories, testimonials about how the event was started and how it went on to be a success. This series will provide the essential energy and excitement for the upcoming event. Here you can utilize YouTube, Vimeo & Facebook videos. You can also share the Behind-The-Scenes visuals as people are generally interested in getting a sneak-peak into what happens in the background.
CALL ON FOR AFFILIATES, FANS, ATTENDEES, INFLUENCERS
Make it easy for them to share your event. Provide a web page with branded downloadable resources that fit any platform. Capitalize on the attendees’ excitement! Provide a button to immediately share a tweet or post when they land on your page after registering. Make it easy affiliates share your event by providing a variety of downloadable content: audio, video, an article, graphics, updates, mail/blog posts and newsletter updates. Provide options to accommodate different posting styles as well as the image requirements of the various social networks.
CREATE A #HASTAGS AND USE IT ACROSS ALL PLATFORMS
Create a unique #hashtag and use it on all the platforms, be it Facebook, Twitter, Instagram, Creative Posts, Comments section etc. You should be using this #hashtag well in advance of your event dates and it should be included on EVERYTHING. Every digital image you create every piece of collateral, your email signature anywhere you can think of. This will help create the necessary hype for the event use and market your event-specific #hashtag. Mention your event & #hashtags in all your bio as well.
Skipping this can cost you plenty.
SHARE PICTURES OF SPEAKERS/CELEBRITIES WHO WILL ATTEND THE EVENT
If you have invited a motivational speaker or a famous pop singer, an author, a film personality you are half way done. Share famous quotes shared by them, some line they said about you, praise for your event, it can be anything. This can excite your users but it’s important to share something worthwhile, important and relevant. This act will also provide an opportunity to give your speakers additional exposure.
These are few tactics which can be useful for you while promoting your event on Social Media (mainly Facebook, Instagram, Twitter) it is very important to try some innovative ideas apart from the age-old tactics. The new ideas may or may not guarantee you success but it can surely teach you a lesson or two. The best thing is to hire a professional agency which will take that headache for you. If something worked for you than remember to keep a record of that so that you can use it in upcoming events.
If you think there may be few points to be added-on, do write us in the comment section, we will be more than happy on getting a feedback.