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The success of any campaign, no matter offline or online depends upon the reach and the hype generated by that campaign. Right from planning, creating, strategizing and implementing the campaign a lot of mechanisms work in the backside and not only that after the campaign has successfully reached the audience the analysis of the reach and traffic generated by the campaign is very necessary in order to plan your future plans. Take, for instance, you develop a product and you run a product awareness campaign for it on social media platforms. The campaign is a huge success and your product becomes an overnight sensation. Well, there is no word like overnight as the Legendary Indian Cricket Captain MS Dhoni once said, “It took me many years to become an overnight sensation.” Well, coming back to your campaign, your product has managed to turn heads and people are going gaga for it. Your product has received sales and people are raising queries to know more. What’s next then?
Next comes the Data Analysis or the Report Analysis.
Who was your target market?
Who were the maximum people that bought your product?
What was the age group of the people that bought/enquired about your product? +more points.
There are many such questions which have to be answered in order to understand the statistical data relating to the population and particular group in context to your campaign.
In today’s blog, we will dig deep to find out the relevance of the stats related to your campaigns
As the technology is taking a giant leap upwards and we are witnessing new innovations and changes every day, the trend of digital marketing has also advanced. We all know what Digital marketing is and why everyone wants this service to promote their product or brand.
Suppose you want to buy a product, unlike the past, you Google out about the stuff and come across websites which have shared knowledge about the same. Now, you have to choose the most promising site out of all depending on their content, offers and product display. You choose one, place an order and Voila your job’s done. That’s the power and use of Digital Marketing. Your activities are tracked by the company and you have been there prospecting now they re-target you and offer you the same deal for the same product or other products, that’s another advanced level of digital marketing and that tracking, is based on data analysis.
According to a recent research by marketers, data adds great value to the brand; if used correctly:
80% marketers believe that big data helps to understand customer insights and behavior.
60% believe that bigger data improves the supply chain.
65% believe that bigger data can be used to power campaigns and promotions.
Apply data analytics, data tracking, and retargeting tools to your company’s online marketing strategies.
In the benefits of Data Analysis for an organization, you get to know that how many people viewed your campaign and what were the actions taken, to how many people your campaign reached and many more things. Now suppose your product was loved by the 25-35 age groups, which mean you have to work on other age groups as well and that also means that your brand has a youth appeal. So, here it becomes very easy in adjusting your gears and planning new strategies.
Data analytics helps companies to better understand their targeted consumer, and at the same time also provides powerful insights (as mentioned above) into what combination of your online marketing strategies have worked effectively. There is also some downside of data analytics as it takes time to review and understand these important numbers, but Facebook’s Page Insights has done a great job here by providing real-time stats to marketers. In order to get the best results, your campaigns should be effective and appealing as well.
In order to make your campaign a success, accomplish your brand objective and to remain competitive, the marketing team of a company should be fast forward in adjusting with the latest tools and technologies, and, if you are behind, your brand value can fall.