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WHAT SHOULD BE THE IDEAL LENGTH OF ONLINE CONTENT?

I was with my friend in a restaurant he ordered some food while I was busy checking my phone, I was swapping the news feed when suddenly my eyes stuck on a post which was actually an advertisement for a real estate company showcasing their latest apartments and the all the facilities. What irritated me was the long post content followed by another long and messy image content which actually didn’t help the cause. Surely, I was not interested in their offer and all but still, the way they were presenting their product was horrible. The advertisement was very descriptive in terms of words and graphics. Looking at a first instance and myself being in this digital marketing industry, I thought that they would have easily excluded 20-25% of the total characters and made it a very impressive campaign. Certainly, their First impression was not good for me.

Today the terms have changed and people really don’t have that much time to have a look at your long and descriptive advertisements. So, how can you attract them and make them visit your product or see through your product range?

You have to keep THINGS SIMPLE, SHORT and TO THE POINT within a character limit. Online content should be very sensitive as people don’t bother in bashing you.

Here, I will help you with the IDEAL LENGTH FOR ONLINE CONTENT.

Go through.

 

Twitter: Twitter gives you a character limit of 140, but I will suggest you to decrease it to 90-100 characters and leave the rest for hashtags and website links. DO NOT REPEAT the post content in the image creative, make it separate and to the point. Various researchers say that tweets with the length of 71-100 characters brings good impressions and are retweeted more times as compared to other tweets.

Source: Track Social.

 

Facebook: Facebook holds the power for driving the most leads and digital marketing agencies prefer advertising on Facebook more often. The ideal length for a post on Facebook is said to be less than 80 characters. This states that shorter posts work more impressively on Facebook.

Source: Blitz Local

 

Google+: You can’t deny its presence; Google+ has been the sleeper hit rising under the shadows of Facebook. Posting on Google+ helps you rank higher in Google listing and being active. The Ideal length for a Google+ headline is 60 characters.

Source: Demian Farnmorth

 

Headline: A headline of an article/blog is the most important element when you write. The headline should be able to sum up your whole write up by creating a mystery. The ideal length of a headline according to Kissmetrics is 6 words.

 

Blog Post: A blog post is very necessary for your customers to glue with your product & services and have an insight into your ideas and thoughts. The perfect length of a blog post should not be more than 7 minutes or 1600 words.  Also, the blog should draw attention and bring interest. Boredom and irrelevant stories won’t work.

Source: Medium

 

The paragraph of Blog: A paragraph should be of not more than 40-55 characters. A deep paragraph brings a psychology impact in the reader as it would be a boredom element despite of the informative materials in it. So try to keep the paragraph short, precise and at the end close it in a way to let the reader go to the next topic.

Source: Derek Halper

 

Email Subject Line: Email marketing is the good-old-fashioned-yet-effective way of marketing which still draws more traffic and personalized emails can be very valuable in turning your sales/subscriptions. Marketing automation MailChimp came with this survey stating that the ideal length for an Email Subject Line should be 28-29 characters.

 

Presentation Video: Videos work very effectively and draw great attention of the user towards the brand or service. Media Organization TED came with this research that a presentation video of 18 minutes is the ideal length online.

The next time you go for online promotion look after these points and take a note. Play with words, keep up the creativity and be right on the money.

Article Source: blog.bufferapp.com

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