Last weekend I was at my home browsing through my Facebook feed when I saw an article titled “Best places to Dine in Delhi.” As, I clicked on the link I saw a list of some really great places, I was unaware of in Delhi, where I can just spend some quality time with my close ones. My eyes stuck at a place near Central Delhi and I straight away called upon the number available and booked a seat for two. Later evening I was with my friend there diving through the mouth watering delicacy of the restaurant.
Now, what’s the point here ? The link belonged to a food blogger who use to travel places and write about his favorite ones. One of his favorite ones caught my attention and they earned a very faithful client in me.
What did the blogger do ? He brought the restaurant to my notice and then influenced me by his writing skills, and I was not disappointed at all. This marketing strategy, is called influencer marketing. Where one person, a blogger, vlogger, reviewer who is hired or inspired by you, writes about your product and catches the attention of the public. He is actually promoting the product in his own way. He is doing his bit in gaining you business.
Nowadays, Influencer marketing has become an important part of every marketing strategy. People are frequently using this marketing tactic and driving great sales & traffics. Influencer marketing goes hand-in-hand with social marketing & content marketing where the content speaks a lot about the brand. Here the influencer spreads the word about the brand through their social channels and gains impressions.
1. Make a list of influencers to whom you have to approach who are relevant to your brand.
2. Track key metrics related to reach, sales & brand awareness.
3. We can help you in doing the influencer marketing.
Fashion Industry : Where fashion bloggers write & discuss about the latest trends, brands and apparels.
Technology : Where tech geeks write about latest launched gadgets and other technological updates.
Food Bloggers : Where foodies travel and explore about various cuisines and dishes.
Automobile Industry : A automobile geek writes about cars, engines, machines and his reviews matters.
Entertainment Industry : A new movie is released and the blogger watched the first day first show and updated a good review.