It is very essential to build up an interesting E-commerce site in order to attract more and more customers each day. The competition in this field is tough, as, if a customer doesn’t find your site worthy enough to explore, without even waiting for a second he will move out of the page to find a new one. Hence, your website needs to be as usable and customer friendly as possible.
By usability, we mean that the buying process should be really quick, as customers do not like to get confused and wait for long. Below mentioned are some of the tips to create a positive impact on the minds of customers of your website.
- Sign up buttons and Call to action– Lengthy sign up forms should be avoided for registration of visitors to your site. A simple email address and password would do. Call to action buttons should never be underestimated. It should be clear and well highlighted.
- Buying without registering– Believe it or not but shoppers hate the lengthy and cumbersome process of sign-up before finalizing a purchase. It will be better if you allow your customers to make a purchase first and in the end ask whether they wish to sign up in order to make the next purchase easier.
- Shopping cart– Without personal detail security and proper content management, no E-commerce website is complete. Building trust with your customers is extremely essential, therefore, it is important to ensure that your site is trustworthy having features to protect the privacy of the customers.
- Extra charges– Ensure that all kinds of cost such as shipping charges, discounts, taxes should be mentioned before one heads to make the payment. If you levy them lot of unexplained costs when they are about to make the payment, it will cause a negative effect which will ultimately lead them to abandon their purchase.