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Will you ever bet your money on a horse which gives you a not-so-pleasing vibe at the first? I bet no one will do that. The same goes to your business. If the user or the customer didn’t find you appealing at the first instance, then you are going to lose them.
A Google Business listing is an essential aspect for any business today; it helps you immensely in the SEO and enables your business to appear on the first page of the local search results for queries specific to your products or services. Google has given us simpler ways to accomplish our everyday tasks. The best part is that Google keeps on learning and producing great products for us. The most reliable and quick search engine has evolved into a giant and covered nearly every facet of our lives. One line definition; we can’t imagine our lives without it.
With the evolution of SEO services and the race to rank higher on the Google Search Engine Page Results, businesses have tried every possible tactics in order to be on the top. Some work while some degrade your authenticity.
In this blog we will mention some tactics which has degraded the Google Business Listings of several businesses.
Try avoiding these things.
Keyword stuffing is part of black hat SEO which we will not recommend if you want your business to prosper for a longer, longer time, Reason? This looks spamy, it makes your page look spamy and no one, I REPEAT no one loves spams. Right? Go for the best methods to rank higher.
BAD LISTING IMAGES
Your listings images should be neat and clear. With neat and clear I mean it should explain your subject, your business so that if users stop by your listing page they can understand it without much ado. Keep uploading good and creative images so that it speaks your business. You know pictures attract more than words, right?
FAKE CURRENT LOCATION
Location plays a very important part especially when somebody is using Google Maps Feature. The location feature can help the user find you instantly. A correct location will let the user find you whereas fake location can degrade your authenticity and goodwill and once it is down rated it becomes very hard and next to impossible to revive it back. So, DON’T USE FAKE LOCATIONS.
UN-RESPONSIVE / UN-APPEALING WEBSITE LANDING PAGE
Your website landing page is just like the reception of your business, like the front desk of your office where you land first. That is the place where you get guidelines and directions to go further. Your landing page should be responsive, takes less time to open and explains the company’s motive, services & products.
RAW BOUNCE RATE
A user leaves the page if they don’t find relevant or related information leading to their curiosity. The more users leave the page, the more your bounce rate jumps. More bounce rates can shiver your position at the top and Google can de-list you or push you down.
Just like oxygen to a human body, reviews & feedbacks are very important for any business. More reviews tend to better your services in order to serve your audience. Reviews are the medium through which a customer contacts the company and share their valuable assessment. Reviews are measured in rankings going from 1-to-5. Higher rankings can lead to bring more customers/users to your store. Ask your customers to take some valuable time from their schedule and review your business. Point to note here is, DON’T FAKE REVIEWS as Google can blacklist you for this.
AGE OF YOUR LISTINGS
Older wine produces the finest taste, older listings produces top ranking results, Period. If you are a debutant you would have to fight the old war horses and have to keep patience.
Business demands calmness and at the same time it demands authenticity. Google promotes authenticity and filters spams. Following spamy techniques can affect your rankings. Keep in mind, an original is worth more than a copy.