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If the content matter is attractive, catchy and of excellent quality your marketing work is almost done. Today, content matters the most. People recall the brand due to the content (tagline, brand name etc.) Everyone knows Maggi is a “2-Minute Noodle.” Today, if the content isn’t creative it is worth NOTHING. In the Digital Marketing era, which is growing larger day-by-day, people don’t have much time to stick to your matter. The little window they provide is where you have to strike the perfect chord.
Let’s get in deep on how you can attract customers and up-the-ante with the perfect utilization of content in the Digital Marketing World and have your sales volume and brand awareness go up.
1. Content is the king.
Content plays a very important role today.
What you are telling? How you are telling? To whom you are telling and what are the ways through which you are telling? These are basic and necessary things on should opt for before creating a campaign.
Make it short and precise. Not salesy, but it should drive the customer to give you a GO. Your goal is to educate your audience along with pitching your product.
Using everyday examples can help a lot in ease things. Spread your imaginative wings.
My boss use to tell me that before choosing a title for an article, I should read the title louder and louder until it sounds perfect to me, the voice will hummer in your ears and that level of satisfaction will tick YES to the title.
2. Content Strategy
Simple marketing is not sufficient in today’s highly competitive content world.
Right from taking the project to the execution, it is all a strategy which makes it work. A bad content marketing strategy can entirely make it go unnoticed even if it is promoted on the right distribution platforms.
For example, in case of paid channels, a content marketer needs to make sure that the right CTAs (Call to Actions) are included and the AD is well targeted.
A digital marketer should know how to, and when to add relevant hashtags in order to make the most of the particular social platforms (Instagram and Twitter play on hashtags the most.)
Properly analyzing the distribution platforms and target audience will also give you an insight into the timings and frequency on when and how to promote your content on these channels.
After making the strategy you need to build a clear content execution plan which will consists of what which content you will promote through which distribution platform and when.
There are many techniques and tools one should apply in the while making the strategy so that your content reaches your desired audience.
It is advisable to always target a wider audience as there is the probability of more and more conversion, having a granular approach when forming content amplification strategies will make ensure you strike your target audience at the right time with right content. One such tactics to amplify your content voice is to encourage influential people related to your industry to spread the word.
3. Key Performance Indicators (KPI)
Every performance needs some metrics to indicate that how we are performing. Checking it time-to-time can make our task easy in order to get the customer behavior, customer responses, the duration how much they spend their etc.
A. Engagement on website: No. of unique visitors, Registrations, Return visits to website, Time spend on website, Navigation paths etc.
B. Traffic Sources: Direct, Referral, Organic Searches, Bounce Rates, Campaign Traffic, Traffic Conversion Rate etc.
C. Social Interactions: Comments, Messages, Likes, Follows, Tweets, Mentions, Tags etc.
It’s all about how you command and the way your customer base behaves. For instance, E-commerce companies follow your searches and showcase desire results compelling you to make an order. They succeed in it by tracking your search preferences and have conversion rates going up.
Follow these metrics for making the strategies related to your upcoming brand promotions and CRACK THE DEAL.