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In our previous article (What is Influence Marketing?) we gave you a sneak peak into, ‘What is Influencer Marketing? Today, I will explain about its business factor and how it can change your brand’s image?
One of my colleague’s sister runs a YouTube channel, not big deal right. Her monthly earnings is in 6 figures. Now you are drooling over? Yeah. I know the figures interests you the most. Want to know how?
Her sister gives makeup tips, new forms of makeup styles, latest trends and even endorses COSMETICS! She has a huge subscriber base and gets here fair share of earnings from the views and all. But the extra butter comes from the endorsements which she does. She advertises the products and due to this the companies have find great possibility in her channel. In marketing term she is INFLUENCING PEOPLE to buy the product. If it comes to the cosmetic brand, she is the face viewers remember. To advocate her there is this stat (https://www.thinkwithgoogle.com/consumer-insights/youtube-stars-influence/) “70% of teenage YouTube subscribers trust influencers more than celebrities.”
I will draw your attention towards another example for a better understanding. I have followed some food bloggers from my Instagram Page who share images & stories of food, best places where they dine, food trucks, Chinese-Italian cuisines, I thought Oh..wow, there life is so happening until one day I saw a story of one such foodie sharing gifts pack which he received from Veeba. (To people who don’t know, Veeba is specialty food Ingredient Company making dips, sauces and mayonnaise.) It struck me that why would Veeba gift him a pack of 6? Then again I went to his bio to understand it better, I saw his bio and it read, #Foodie, #foodblogger #wanderer, My love for food never ends. DM for collaborations. He also had hashtags of famous food chains & food startups. Something like this. And top of that he had 111k Instagram Followers. Bingo! Why wouldn’t anyone approach such an influencer? What the foodie guy does is shared his love for food and invited people to dine there he also endorses and made the products popular.
Today influencer marketing is taking pace, it’s not costly than the traditional marketing, it has direct reach to the audience rather than that of the latter one and has a potential growth and reach. Every brands want sales, want to talk figures, keep up to the trends and the growing market, influencers here come as a boon to them. One stat (http://www.alistdaily.com/strategy/us-consumers-will-tackle-holiday-shopping-year/) says that 71% of consumers buy products referred from Social Media influencers.
What matters here is the audience of the YouTuber or the Instagram Foodie need to trust them. This is the main concern for any brand. What a brand gains by partnering with bloggers, vloggers or in other terms social media influencers? It gets the much needed HYPE.
WHAT YOUR INFLUENCER NEED TO BE?
Brand-Specific: Your influencer should be using your product somehow.
Engaging: His words, images and content should be in a way to affect your own brand’s content.
Authentic: Originality is necessary. Say the uniqueness of words, impression or anything else from the influencer should be surreal for the audience to take interest.
Relevant: Influencer content should be relevant to your target audience’s interests, desires, and outlooks. Having trouble determining what these are? Listening is a great way to solve for this.
Talking numbers? According to sources, the influencers review works 80% more than traditional reviews.
What now then? Need an influencer to shoot your brand sales? Call us and we can take this stress for you.
We drive the audiences, you count on the sales.