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Have you ever communicated with any Amazon Customer Service Agent? I hope many of you would have. Can you recall a moment where the agent before hanging the call requests you to give a positive survey about the conversation? Many of you skip the survey part as you think that your work is over whereas others (like me) take time to give the survey. Reason? As being in this industry for quite a long time I understand the need of a customer’s feedback.
Your answers given in that survey helps Amazon to serve you better and because of which they have raised the bar and have become the most customer-centric companies in the world (http://delight.us/earths-most-customer-centric-company/)
Many big companies perform online surveys to understand the psychology of their customers is it Google, Facebook, Apple etc. It helps them in understanding formers taste and proclivity.
So, why would a Million Dollar company request every single user to take part in the survey, it really doesn’t matters if one person skips or not? That’s because of the ideology of these companies to give importance to each and every customer. As you know, they say customer is the KINGPIN.
Through survey companies get to know their target audience and their experiences. Not only the biggies but even for small businesses. The market research plays an important role and the survey acts as a big change to help the companies. It even helps the companies discover key statistics about your target-end users in the industry you are in.
We will go though few points to understand the benefit of online poll / survey for a company.
Market analysis: The biggest benefit for any company to conduct a survey is to gather market analytics and information. They get a better looking into their market preferences. Asking people questions about their choices and about the products & services.
Customer follow-up: Sending a detailed survey to your customer just after they have made a big purchase from you can deepen the trust of the customer in your brand. But don’t make it long and an irritated one, the customer should be interested as if they are playing Candy Crush.
Crowd sourcing: This is very helpful for startups or big companies launching a new product or service asking them about the color combinations, logo, designs, name etc. This will give your customer importance and plethora of options for you to choose upon. Crowd sourcing can also help in gathering information like; your last product didn’t meet your expectations and was flop, you want to upgrade it now so a survey related to up-gradation can certainly be helpful.
Customer demographics: This is more than a product survey and going out of the box. Here you can ask the customer about their life, problems, preferences and challenges they face in real life. This will help you build a strong relation with your prospects and that data can later help in creating a product or service and developing key strategic partner relationships.
Tracking performance: The Amazon Courier Service Example suits better here. These short surveys help you keep a track of how well you and the company staff is doing and what are the customers view for you.
Keeping it short: Surveys are the key to provide customer satisfaction and giving a step-up for new products. Be assured that Survey for Business is your dependable partner in just every way you want to seek the attention and feedback of your target consumers.
You can hire a professional Digital Marketing Company for conducting a successful Online Survey on your behalf. MMBO specializes in offering such services by creating interactive questionnaires.