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“Know what your customers want most and what your company does best. Focus on where those two meet.” – Kevin Stirtz, Marketing Author.
Do you remember visiting a shopping outlet and giving your email ID and contact number during the feedback form offered by the salesperson to fill in? That feedback form works in two-ways. One- It will help the store modify and serve you better; Two- It will collect the useful data of a customer, so they will re-target you with their latest offers, deals and products.
One advice every entrepreneur will offer you for FREE is to KNOW YOUR CUSTOMER, UNDERSTAND YOUR CUSTOMER.
Acquisition of data is a very important process in every business, no matter if it’s a start-up or an already build company. If you are able to acquire meaningful data which reflects your target group’s behavior & decision-making patterns, what point or factors triggers them to eventually make a purchase, your job is done. At the start every company has little to no data and hours of stress go under making data sets and if your company is product driven then it becomes mandatory for you to have it. Today’s marketing industry is completely metric-driven specially during the creation of AI, where talking numbers speaks a lot, no one loves the down fall red arrow in your monthly report.
It is therefore necessary for you to have strategies in order to acquire accurate data.
Methods of Data Accurate Acquisition:
Free Software giveaways
There are websites providing you free software like; SEO Checker, Check Your Website Traffic, Check broken links etc. These software tend you to give a go and check the results and meanwhile they ask for your email ID. No big deal, yeah?
Download PDF files
Quick Sprout and various other Social Media Marketing websites provide you with an info graphical PDF file consisting of various points and latest updates related to SEO, Digital Marketing and Social Media Stats. Works for both of you!
Sign Up tab on the website
You would have visited many websites ranging from e-commerce stores to SEO tutorials, Social Media Marketing tips, you loved there content or the deals they offered, you want to become one of the first ones to get the deals and latest marketing trends directly on your email. You sign up to the website with your email ID and there you go.
Surveys and Polls organized by companies to get feedback from customers also tend to collect data. You would have noticed stalls of famous brands in crowdy places where they ask customers to answer questions related to the product; simultaneously it also happens online where companies run survey campaign in order to get the live feedback of the customers.
Companies target your internet usage, search pixels, shopping behaviours and then retarget you with their latest product & deals matching your behaviour in order for you to make the purchase.
API Log in
Log in with your Facebook, Google+, Twitter, Reddit, Linkedin ID etc. Here you save your time from entering your same username every time but share your email with the website you visit. Done!
Purchasing data from other companies / Outsourcing
This one is an age-old way to acquire customer data, you can purchase it from other companies, consultancy agencies etc. Though, this method has been panned by people for selling their privacy.
Product launch campaign
The recent example was of KFC where they offered a free burger to the ones who entered their email ID; this was part of their latest product launch campaign.
Refer a Friend
Refer a friend and win discounts, cash backs etc. For you, it will be a referral ID in exchange for discounts and cash backs, but for the company, it can be a promising prospect.
Make Social Media your best friend
Stats show that an average person spends 6-7 hours of their daily time on social media websites. Here brands get a wide window to launch their campaigns, programs and acquire data. Social media is the best way to acquire accurate customer data for any business/brand.
Traditional: Yellow Pages
The all-time favorite method of acquiring user data was Yellow Pages. The book which had numbers, numbers and a lot of numbers, during the time when there were fixed-line phones this was a boon to marketers of the yesteryears.
These methods have shown amazing results and will surely add great value to your organization, irrespective of size or scale. To witness a huge difference in the overall growth of your company and to acquire accurate and up-to-date customer data, do follow these tried and tested data acquisition methods.