It is always said that, a first impression is the last impression – and probably you might not get one again, therefore, it is pretty essential to ensure that the homepage of your website (most important part of a website, literally!) looks its best. It is like a virtual front door for any given firm. If the homepage fails to mark a significant impression on the visitors’ mind, consider it to be their last visit for sure.
It’s unfortunate but true! People tend to judge a book by its cover.
So what is the recipe to design a brilliant home page? Well, looks alone do not suffice at all – for a great response, it has to work well. After all, beauty with brains is what everyone appreciates the most!
Every homepage designed cannot be perfect, however, it does include some of the below mentioned points:
A great homepage clearly defines the nature and purpose of a business and also the benefits for the visitor.
It should completely resonate with the target audience. It has to be clearly focussed and be able to strike a chord with the users in their language.
It should be easy to navigate without the interference from pop-ups, animations or flash banners.
CTA or calls-to-action is a must ingredient to be included inside every homepage. For instance, “Free demo”, “Learn More” can easily compel your visitor to stay on your site for long. This helps in increase of sales or lead generation.
The best homepages are never static. They should keep on getting better and better.